Why Fashion Business?

I feel like in Finland, fashion business isn’t advertised as a career option as well as it should be. Fashion business is a huge driving factor in the world economy. Because of things like obsolescence factor and new trends, fashion keeps changing, creating new needs, new looks to buy. The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world’s GDP (Fashion United).

One of the major misunderstandings people have my studies, is what they actually entail. When I say that I study fashion business, the usual responses are: “you must hate me because of what I wear” or “oh, so you can give me styling tips then”. These are unfortunate misunderstandings. The focus of my studies is in the business side of fashion. I’m taking courses about marketing, advertising, wholesales sales management, fashion history, color and trend forecasting for instance. I do know about styling people, because it is useful knowledge in my field, but it is not the focus of my studies.

During my high school years, I wasn’t aware that you could study fashion business or what a career in fashion business entailed. After studying physics for two years while aiming for med school, I realized that I didn’t even want to be a doctor. Up until then I hadn’t understood that your values and goals in life may change. You shouldn’t let the rest of you life be determined by what you valued as a kid.

I started analyzing myself: what do I want to do, what are my values, what are the risks I’m willing to take etc. I found out a lot of things about myself during that time, but two of them are relevant at the moment: A. I didn’t want to limit my life by the boarders of Finland and B. fashion business was what I really wanted to study.

Finding a school that had a fashion business program wasn’t too easy. The options are limited in Finland. I ended up choosing between Jyväskylä University of Applied Sciences and Aalto University. Other options I had, were international, but I felt like it was important for me to learn the basics in Finnish first. My knowledge in molecular structures and evolution ecology didn’t really offer me an advantage when it came to business studies.

Unlike with my physics studies, I had a clear understanding of what I wanted to achieve. Before my studies even started, I had made a plan for the structure of my studies. I had to graduate at a faster pace than normal, I wanted to include an exchange period to my studies and I wanted to do my internship abroad as the last stage of my studies. That way I could hopefully continue working abroad in the company I’d do my internship with.

I can see the difference in my motivation levels all the time when I compare my previous studies to my current situation. I love what I’m doing and I’m constantly looking for new opportunities to broaden my knowledge about fashion business.


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